There are do’s and don’t(s) for any marketing promotion and especially when it comes to online marketing promotion. Some are not as significant as others, while ingoring others at your peril, could sign the death warrant of your online marketing promotion before you even launch your campaign.
*1. Never Spam or Come Across as Too Self-Promoting.
The surest shortcut to putting the toe tag on your online marketing promotion before it ever starts is to allow any sort of shameless or shameful sort of self-promotion that makes your target market feel uncomfortable to the point of not doing business with you.
See, in this day and age, many sites allow for the reporting of content that is just too way over the top in terms of self-promotion.
Now not every thing that could be considered too self-promotional is, but to be on the safe side, it is better to not overtly abuse sites that are intended as a sharing place of quality content and info with a bombarding of over-exaggerated hype filled boasts and endless exclamation points for a wham bam thank you ma’am type of promotion. Use your common sense and you should be fine.
*2. Never Sound Desperate or Pleading in Any of your Promotion.
This may sound like common sense, but it’s important to remember as a guiding principle. Success breeds more success.
People in your market will be more likely to take you up on an offer from an online marketing promotion coming from a position of strength and success than they ever would if your promotion sounded desperate or just like someone only attempting to “make money online.”
Ask yourself, would I do business with this promotion if I encountered it online? If the answer is no, then your promotion still needs some work.
*3. Always Appeal to How your Promotion Benefits the Consumer.
When launching any online marketing promotion, it will pay you dividends in multiples to inject the “how does this benefit my customer” mentality into every single aspect of your marketing process. The more your promotion appeals to your potential customers, the more reasons they have to actually become your customers so that’s more business for you!
*4. Always Plan Before You Promote
Always plan each aspect of your marketing promotion online no matter how simple the process seems to ensure you have the peace of mind needed to build momentum with your efforts. While planning, you can keep to your overall objective more easily than by just cutting a vein and letting it flow off the cuff spontaneously. There needs to always be a method to your online marketing promotion.
You’ll be surprised how much more effective your results are on the online marketing promotions you planned as compared or split-tested side by side with ones where you may have planned less. Organization and systemizing is important. After all, if you have a blindfold on and can’t see your target…how in the world do you expect to hit the bull’s eye? It should be easy to see the importance of planning in every process of online marketing promotion you do to ultimately make the most money online as possible.
*5. Always Do Plenty of Research and Get as Much Demographic Profile Data as Possible Prior to your Promotion.
This is another simple, common sense principle for online marketing promotion, but you’d be surprised by how many marketers hoping to make money online just neglect this process and blindly promote without even knowing the first thing about their target customer.
By simply taking a poll or survey and rewarding all who participate with a free gift, you can obtain valuable information that can greatly increase your profits from every promotion you do from now on. For instance, wouldn’t it help to know before promoting a guide to becoming a better parent how many of your customers actually have children? If that’s not obvious then just let it serve as an example that the more closely you target your offer to the needs, wants and problems of your customers, the more customers you’ll have to take you up on your offers.
*6. Always Make the Order Process as Easy to Complete as Possible.
How many salespages or offers have you found yourself reading and then for whatever reason chose to abandon it because it just wasn’t clear on what the offer was or how to place the order? I know there’s been several where the offer seemed reasonable or even good, but the sales process just was too confusing so I left without buying.
You do NOT want a single visitor to your offer having that kind of experience, so test it out and make sure everything is easy to understand and even ask your friends before going live with your online marketing promotion.
*7. Post-Promotion Follow Up Can Explode Your Profits From Every Online Marketing Promotion You Do from Now On.
Read that again. Follow up can explode your profits from every online marketing promotion you do from now on. Obviously we don’t mean your money will catch fire and be obliterated, but just the opposite. Your profits will increase so dramatically with effective post-promotion follow up that if there was such thing as a money bomb, you’ll think it exploded into your bank account. How so? Well consider this, when you do business with someone and they follow up asking about your experience and offer you something free as a gift in return for your feedback, how does it make you feel?
I know it makes me feel like someone actually cares about their customers. Those little things can go a very long way in winning the affection and repeat business of your first-time buyers for business relationships that last a lifetime. How would you like your web site address be the first site that rolls off the tongue of every person asked who to go to for the good stuff about marketing online?
It is bliss for sure. Also, remember, even though you are providing excellent customer service so that each customer wins, you’re also giving them another chance to try out your other offers to help them too. That’s a win-win situation that works overtime to overdeliver for your customers and build yourself a solid, unshakable foundation of trust for future business.